● Active Prospect · Updated 3 min ago
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Velocity Foods Inc.

Cincinnati, OH·$2.4M Annual freight spend·Tier 2 backup

// Situation Read

AI Generated

Velocity Foods runs refrigerated freight from Cincinnati to the Southeast, primarily ATL and JAX. Their primary broker (US Cold Logistics) saw on-time performance fall to 89% over the last 30 days — your tier-2 lane reliability is at 97%. The SE corridor tightened 18% this week due to storm displacement. This is the window.

Lanes overlap
7 of 12
Last contact
11 days
Renewal in
42 days

// Talk Tracks · pick one

// Discovery Questions

  1. 01“With the storm in the SE, how has your lead time for ATL outbound shifted this week?”
  2. 02“What's your tolerance for tender rejection on your top 3 lanes right now?”
  3. 03“When you renew in Q3, what would have to be true for you to expand the backup tier?”

// Advance Strategy

Offer the 3-day backup guarantee on ATL/JAX outbound to capture overflow now. Stage a Q3 expansion conversation for primary tier on CHI → MEM where their current broker has 0 capacity.

Next move: Send rate sheet for top 3 SE lanes within 2 hours of call.